![]() ![]() ![]() Which one makes the best elevator pitch? If you chose Example A, then you’re right!Įxample A has everything an elevator pitch needs. We’re proud to be able to offer this solution for a much lower cost than our competitors, making us the perfect choice. We’re offering a solution using the latest technology to keep your computer-stored data highly protected. We know that cyber security is currently a major issue and that businesses like you are struggling to keep your transactional data safe and secure. By using an in-house team, we’re able to maintain control over the costs, deployments, and compatibility with other systems, delivering the benefits to our clients. As leading innovators, we’re making it possible for businesses like you to improve the accuracy of their transactional record-keeping using Blockchain one of the most disruptive technologies today. I’m Jeff, and I work for the 123 National Corporation. Here are two statements that may be created by a technology company: Now is the time to touch upon the idea of ‘marketure’ discussing the marketing roadmap that will show how the solution will integrate with existing practices and processes.ĭon’t simply offer a solution without a way for the customer to deploy it that’s like selling a car without the key! If you’re offering a solution, you want the customer to be confident that they can use it. They also want to know how that solution will fit in with their business. Acknowledge the problem to show understanding, but don’t dwell on the struggles of the business.Īudiences want to know about the solution, but that’s not all. Instead, what they’re really interested in hearing is how you can solve this problem for them. Chances are, if you’ve been invited for a meeting, then the customer is already well aware of the problem they have they don’t need you to tell them what it is. When you’re limited on time, there is no room for redundancy. If you had all the time in the world, talking about the problem would be fine. Make it clear that you know what your business is all about, and how your offerings can directly address the needs of the audience.
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